Responsibilities
- Branding
- Content Creation / Marketing
- Social Media Marketing
- Email Marketing
Industry
Year
Company Info
Formed in 1977 with a staff of three, PRD Whitsunday today employs over 30 full-time Sales & Support staff. We consider ourselves to be a real estate business as opposed to a real estate agency. We are active in every aspect of property – Residential – Commercial Sales, Off-the-Plan Project Marketing, Residential & Commercial Property Management, On-Site and In- house Auctions, Body Corporate Management and Holiday Letting.
The challenge.
The weight of responsibility is immense when collaborating with a well-established company like PRD Whitsunday. Conversely, working with start-ups like Technowise360 & Amihan Solutions presents a different set of challenges, akin to navigating through uncharted territory while devising effective marketing strategies for the brands.
Similar to any real estate business, PRD Whitsunday encountered various obstacles akin to those faced by established real estate agencies in Queensland. These hurdles include:
1. Low inventory of available properties
2. High competition among buyers
3. Rising prices of properties
4. Difficulty in finding qualified tenants
5. Unpredictable market conditions and so much more…
The solution
Having spent 2 years at Technowise360, serving a Filipino client, I decided to explore new horizons and applied to Cloudstaff PH, an outsourcing company, with the aim of broadening my knowledge in diverse business domains.
Transitioning to PRD Whitsunday proved to be a transformative experience! It allowed me to tap into skills that remained underutilized during my tenure at Technowise360. Handling challenging projects became a rewarding endeavor, especially witnessing the tangible results they generated.
Working as a marketing professional within the real estate industry offers numerous advantages. Firstly, it granted valuable insights into the intricacies of the real estate sector and the diverse marketing facets that support it.
In this role, I was able to acquire the skills to craft impactful marketing campaigns, devise strategies to engage both potential buyers and sellers, and grasp the significance of exceptional customer service. Moreover, I was trained in utilizing a variety of digital marketing tools, including SEO, social media, and email campaigns, among others. This knowledge empowered me to assist the Sales Team in achieving their objectives and enhancing their online visibility.
Furthermore, developed insights into the various aspects of real estate transactions, equipping me to navigate it with confidence and success. Additionally, this position offered the opportunity to network with fellow professionals in the industry, fostering valuable relationships that can propelled my career forward.
If you want to gain access and view samples of ALL of my best works, feel free to request using this button below. You can also click the images above for you to redirect to each output.
Impressive result.
During my tenure with this real estate company, I achieved impressive results by implementing highly effective marketing strategies.
- Developed an effective marketing strategy that includes both traditional and digital methods of promotion. This strategy was tailored to the target audience and regularly updated to ensure relevancy.
- Establish a strong presence in the local market. Ensure that the business is well-known and respected in the area through branding.
- Grow its portfolio of properties over time, allowing it to offer more options to potential buyers or renters. This growth came from both new acquisitions and existing properties.
- Generated consistent revenue over time. This revenue coming from rental income, sales commissions, or other sources such as property management fees or consulting service etc.
“No man sees all … but … you’ll see more … than some men see in a lifetime.”